STORIES INSPIRE CHANGE IN US
Stories are part of our daily lives, it is a way of connecting with anyone near and around us, our audience, be it physical or online. Reflecting on this year’s theme, ‘Imagine Rotary’, the stories we tell offer an important way to pass the message. Stories are increasingly being used in the corporate world, in advertising as well as fundraising. They give our audience an outlet to imagine, a transformative power to inform, to raise awareness and bring issues to life. In hindsight, each and every one of us has a story to tell.
Stories communicate messages in highly specific and emotionally impactful ways. Stories are memorable, they are an essential part of any good marketing campaign and they give us something to identify with and hold on to.
July is when we usher in the new Rotary Year. The kick-off month where we celebrate the outgoing and welcome the incoming leadership team as they share their goals and strategies in line with year’s theme.
August is Membership and New Club Development Month. This is when clubs focus on the need for membership growth. They seek out to induct new members and equally form new clubs.
September is Basic Education and Literacy Month. A special emphasis is encouraged to evaluate club sponsored programs which serve children and the youth. During this month many clubs give increased attention to youth exchange activities.
As we enter the second quarter of the ‘Imagine Rotary’ year, our first quarter has been busy as a club, from President Hilda and Board installation to service projects updates and so much more. Let’s continue imagining Rotary as we tell our impactful stories that inspire change in us. Enjoy the read Fam!
~Rtn Mejumaa Mbaruku, President Elect and Public Image Director